For a deeper analysis to understand this, let us look at an example of some of the iconic logos used by the world of business. Let’s begin by looking at McDonald’s logo. Let’s look at McDonald’s stamp, shall we? The emblem has just a simple “M,.” It is nonetheless more memorable than any other brand in the world. From a psychological standpoint, the color “yellow,” used in McDonald’s logo, is an arouser for the appetite of humans. This is why many cafes and restaurants use the color yellow in their logo designs. Another benefit of yellow is that it’s a practical drawer. This helps the McDonald’s logo’s appeal in a way, as the color draws consumers. The success of McDonald’s logo is in large part on the color of its logo instead of its symbol.
What makes you think that Who can easily remember the Google logo? Similar to McDonald’s logo, there is no appealing symbol or image, and yet the colors are what attract its customers most. The vibrant and vivid style of how Google has been written is the reason for the memorable logo that we all have in our minds. If you think about it, what would you think you would feel if Google was the black-and-white style? It’s pretty strange.
Let’s take another well-known brand that is FedEx. FedEx emblem, to look at the impact of its characteristics. The iconic corporate logo was developed by Lindon, Leader of Landor Associates. The core of FedEx’s identity was its carefully designed symbol. Who arranged the words in an arrow that ran between “E” and “X,” providing one of the most well-known logos around the globe. Therefore, the “symbol” was the dominant element for recall.
In the case of the famous Nike logo, The simple but effective Swoosh symbol is the driving force behind the popularity of the brand’s identity. While the black color is not affecting people, the minimalist logo and straightforward style is what customers can remember and remember.
The significance of color within logo designs
Color is by far the most common element of logo designs. What exactly is it for? Color has a myriad of psychological effects on human beings. The colors that fall in the red part of the spectrum of color are known as warm colors. They include red, orange, and yellow. They trigger emotions that range from comfort and warmth to hatred and anger. Colors on the blue side of the range are referred to as cool colors. They include blue, purple, green, and blue. They are usually described as peaceful, but they may be a trigger for feelings of grief or even apathy. Below are the effects of colors on human beings.
- Black: authority and strength, stability and power.
- White: purity, clean, neutrality, as well as peace.
- Red: attention, energy, movement, and excitement.
- Blue: calming and steadfastness, reliability, knowledge, and trust
- Green: growth and nature cash, good luck, and fertility.
- yellow: laughter, happiness, optimism, speed up metabolism
- Orange: fun, happy and energetic, ambition
- Purple: the royally rich, prosperous, and the ability to be sophisticated
The significance of logos symbols
The adage “An image is worth 1,000 words” applies to logo design. The symbolic impact of a logo is just as functional as the color. Utilizing appropriate symbols to convey the meaning of a company in a logo’s layout is crucial to creating memorable logos. However, the incorrect usage of characters in a logo design could damage the brand image of any company. The following are the most commonly used symbols to design logos and the effects they have:
Text logos: The logo made from textual patterns demonstrates power and grace. Furthermore, the ambigram trick allows distinctive logos that Who can design.
Images in logos are quickly comprehended and easily remembered by the human brain. Furthermore, negative space can be a plus in imagery logos.
Logos that combine: A combination of imagery and text adds more depth and impact to the logo’s design.
